How do you live tweet a surgery? Better yet, how do you do it at one of the most prestigious university medical centers in the country? Ryan Squire is here to tell us how. And perhaps even more interesting is how Ryan has made social media mainstream at the Ohio State University Medical Center.
Ryan Squire is the Program Director for social media at the Ohio State University Medical Center. Ryan joined the staff at the Ohio State University Medical Center in May 2009 and is responsible for the overall strategic direction and continuous development of the social media program that includes empowering all 16,000+ employees to use social media. At the Ohio State University Medical Center, Ryan is building a culture of engagement by creating policy, teaching the social media tools, advising departments on their use of social media, and formed an advisory board to monitor and respond to emerging technologies and trends.
IN THIS INTERVIEW, WE DISCUSS:
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- Ryan’s 3 primary goals as the Program Director for social media at the Ohio State University Medical Center.
- How Ryan was able to make social media mainstream within the culture at the Ohio State University Medical Center. Hint: start with the executive leadership.
- Ryan’s 2 main goals of the recent live-tweeting and Ustreaming of the MAKOplasty surgery at the OSU Medical Center.
- The biggest obstacles Ryan faced through the coordination of this event.
- The 4 procedural steps Ryan used to put together the live-tweeting and Ustreaming of the MAKOplasty procedure.
- Lessons learned through this process and what Ryan would do differently.
- Ryan’s response to the statement, “social media is a fad and a waste of time”.
- And much, much more!
LISTEN TO THE INTERVIEW:
How to Tweet a Surgery in Real Time
CONNECT WITH RYAN SQUIRE:
Ryan Squire is the Program Director for social media at the Ohio State University Medical Center. You can follow Ryan on Twitter or become a fan of the Ohio State University Medical Center page on Facebook.
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